Paid Traffic Is Expensive.
Email Should Be Paying You Back.

For DTC, supplement, and health brands ready to turn underperforming email systems into their highest-margin revenue channel — without scaling spend.

Health Brand Email System


 ✨Revenue
Annual Email Revenue $272,621
Abandon Cart Flow $60,000 in Recovered Revenue
EPS Increased from $0.51 → $1.56
Built Full Lifecycle Infrastructure from Zero ✔️

Campaign Optimization

Revenue: $1,680 → $4,272

+145% Lift from a Single Rewrite
No Increase in Traffic or Ad Budget

Most health brands scale traffic before fixing backend economics.

More spend.
More creatives.
More funnels.

Meanwhile:

Flows are shallow.
Segmentation is basic.
Offers are poorly sequenced.
Revenue is leaking daily.

You don’t have a traffic problem.
You have an email profitability problem.

Your Ads Aren’t the Bottleneck.

Grandpa Wellington wants you to get the Wine List Lift Audit

HOW I TURN EMAIL INTO A PROFIT ENGINE

Revenue Audit

 Identify monetization leaks across flows, segmentation, deliverability, and offer sequencing.

Backend Rebuild

Reconstruct lifecycle flows and campaign strategy around contribution margin — not open rates.

Controlled Lift

Systematic optimization across offers, positioning, and timing to increase AOV and LTV.

Not more emails.
Better economics.

Who is this for

✔ Supplement brands doing $500K+ annually
✔ DTC health brands actively running paid traffic
✔ Founders who track margin, not vanity metrics
✔ Teams tired of underperforming email agencies

For:

✖ Pre-revenue brands
✖ Newsletter-only businesses
✖ Brands unwilling to rebuild their backend

NOT For:

If You’re Paying for Traffic, Email Should Be Paying You Back.

  • "Katerina has this freakish ability to dive deep into your email list, your offers, and your customer experience — and pull out the gold you didn’t even know was there. She crafted messaging that actually converts not just sounds nice. If you want emails that connect with your audience and grow your revenue, work with her. Period."

    Isa Herrera, Founder of Pelvic Pain Relief

  • "Katerina is the secret weapon behind some of the biggest brands in health and wellness. She doesn’t just 'manage' email lists — she turns them into serious revenue engines. If you get a chance to work with her, do it before your competitors figure out how she makes it look so easy."

    Craig Ballantyne, Creator of Turbulence Training, Author of The Perfect Day Formula